Entity SEO
Help search engines identify who you are.
Search engines increasingly reason about entities — people, organizations, products — rather than pages alone. Entity SEO makes your brand identity explicit and consistent across the web.
We start with an entity audit: what does Google's Knowledge Graph currently associate with your brand, where are the gaps or conflicts, and which sameAs signals (Wikipedia, Wikidata, LinkedIn, Crunchbase, industry directories) are missing or pointing at the wrong entity.
Organization and Person schema get implemented to make relationships explicit — who founded the company, who holds which role, what the organization actually does — rather than leaving search engines to infer it from unstructured text.
This matters most for brands with common names, multiple similar competitors, or founders active across several ventures, where without disambiguation, search engines can attribute signals to the wrong entity entirely.
What's included
- →Entity audit (Knowledge Graph, sameAs signals)
- →Organization and Person schema
- →NAP and citation consistency (where relevant)
- →Entity-first content structure
Process
FAQ
Can you guarantee a Knowledge Panel?
No. We can improve the signals that make one more likely, but Google decides if and when to generate one.
Does this apply if my business isn't well-known yet?
Yes — entity signals matter most early on, since an under-defined entity is exactly what leaves search engines guessing about who you are.