Rebuilding topical authority after a migration
The Problem
A SaaS client lost significant organic visibility after a platform migration flattened their URL structure and dropped structured data.
The Diagnosis
Crawl analysis showed broken canonical chains, missing schema, and a collapsed internal linking structure that had previously distributed authority across product and documentation pages.
The Strategy
We rebuilt the site architecture around topic clusters, restored canonical and schema coverage, and repaired internal linking between product, comparison and documentation content.
The Execution
Technical fixes shipped over three sprints; content architecture changes were rolled out page-type by page-type to isolate impact.
The Result
Organic clicks recovered over the following two quarters as indexation and internal linking stabilized.
What We Learned
Migrations need an SEO-specific QA pass before launch, not after traffic drops.