Rebuilding topical authority after a migration
A SaaS client lost significant organic visibility after a platform migration flattened their URL structure and dropped structured data.
Recovering organic visibility after a migration
SaaS SEO
SEO for products with complex, fast-moving search spaces.
SaaS SEO competes on topical authority in crowded, high-intent categories, with product pages, comparison pages and documentation all needing distinct strategies.
Product-led content architecture means structuring pages around what a prospect actually searches at each stage — awareness-stage comparisons and problem/solution content, evaluation-stage feature and integration pages, and decision-stage pricing and alternatives content, rather than one undifferentiated blog.
Comparison and alternatives pages get built to be genuinely useful rather than thinly disguised sales pages — accurate feature comparisons rank and convert better than pages that obviously overstate a competitor's weaknesses.
Documentation is treated as a ranking asset, not just a support resource: well-structured docs capture high-intent, bottom-of-funnel searches from people already evaluating how the product actually works.
What's included
- →Product-led content architecture
- →Comparison and alternatives page strategy
- →Documentation SEO
- →Free-tool and template SEO
Process
01 Category and competitor mapping
02 Architecture design
03 Content production plan
04 Iteration based on SERP movement
Evidence
FAQ
Do you write the content yourselves?
We can produce briefs, full content, or both, depending on your team's capacity.
Do you handle SEO for docs sites separately from marketing sites?
Often they're on different subdomains with different constraints — we treat them as one search strategy but two distinct technical implementations.